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A WIDER BODY OF WORK

The rest of the practice.

Earlier projects and creative work, from hospitality operations to graphics, web and motion.

12 stories
Analytics & automationLocktonFrom fragmented business data to a decision someone can use.

The work

Vendor billing automation with Alteryx; employee-sentiment dashboards in Power BI; and Talent Solutions Voice Lab, a desktop project that brings capture, analysis, editable charts, and branded PowerPoint reporting into one workflow.

The approach

Connect messy inputs, preserve the meaning of the data, and make the output legible. The work spans data preparation, benchmark comparisons, dashboard interfaces, reporting templates, and analyst review.

Project context

My 2023 Alteryx Day presentation reports a billing workflow going from about nine hours to twenty minutes per month. Voice Lab is an active development project, with validation still in progress.

  • Alteryx
  • Power BI
  • Python
  • PowerPoint
  • Workflow design
AI-assisted product developmentOpenClaw projectsA connected family of tools for research, reporting, and exploration.

The work

An application collection covering employee sentiment, competitive pricing, market demand, revenue, brand reputation, and the GreaterThan sales-intelligence concept, alongside presentation-template tools.

The approach

Use a shared application structure to connect data, analysis, charts, and exportable reports. Keep model-assisted interpretation connected to the evidence and the person reviewing it.

Project context

A collection of prototypes and development projects. Demonstration dashboards use seeded data to explore the experience before connecting production sources.

  • Python
  • FastAPI
  • Chart.js
  • AI orchestration
  • Reporting
Creative practiceMiMageryA visual identity carried from the logo into the client experience.

The work

A creative-practice archive spanning MiMagery identity variations, logo animation, website design files, social media, email design, and client-facing templates.

The approach

Think beyond a single mark: build a visual language that can travel across a website, a message, a proposal, and a finished piece.

Project context

Personal creative-practice work, connecting identity, motion, web design, and the experience of working with a client.

  • Identity
  • Web design
  • Motion
  • Client experience
Graphic & visual designArt & design projectsDifferent audiences. Different personalities. A deliberate visual voice.

The work

A broad archive of identity, campaign, event, and visual-design work. Project folders include U1 Mechanical, CloudCap, Dolfin Records, and Seren’s Fades, alongside illustration, print, and motion explorations.

The approach

Move from references and composition to identity variations and the formats people actually use: web, print, social, and motion.

Project context

A collection of deliverables and creative explorations. The Seren’s Fades concepts are awaiting stakeholder review.

  • Graphic design
  • Visual direction
  • Illustrator
  • Photoshop
Graphics, motion & webTemplo de CristoMake a community’s story visible, on screen and beyond it.

The work

Media work across graphics, motion, and web design, with a supporting archive of event visuals, photography, and edited video.

The approach

Adapt a message to its setting, whether it is a live screen, a digital announcement, a moving image, or a website.

Project context

Community media work spanning graphics, motion, and web design, including a New Year 2019 video and supporting photography.

  • Motion design
  • Web design
  • Graphics
  • Visual storytelling
Hospitality imagery & web assetsVillasGive a physical place a digital sense of atmosphere.

The work

A hospitality visual archive with finished interior, entrance, bar, and food photography, a logo, and a WordPress media library.

The approach

Build a coherent picture of the place through space, detail, and presentation, with imagery organized for a web experience.

Project context

Archived hospitality photography and digital presentation work.

  • Photography
  • Image editing
  • Web imagery
  • WordPress
Event communicationsSNTY 2016A shared message across identity and event promotion.

The work

An event-design archive containing logos and promotional flyers, including Yo Creo, Yo Creo Camp, and Abriendo Brechas.

The approach

Use hierarchy, typography, and a consistent visual direction to make an event’s message clear at a glance.

Project context

Event identity and promotional work from 2016.

  • Event identity
  • Flyers
  • Typography
  • Campaign design
Spreadsheet explorationHilton Excel experimentsAn early habit: find a more useful way to work with information.

The work

A working collection of Excel experiments covering multi-criteria lookups, visualization challenges, an email generator, and spreadsheet-based visual tools.

The approach

Explore how formulas, structure, and visual presentation can make repetitive work easier to understand.

Project context

Personal experiments and learning materials from my hospitality-era archive, using practice datasets and spreadsheet challenges.

  • Excel
  • Lookups
  • Data exploration
  • Visualization
Early business & identity explorationaerosmartliving.comConnect the business idea with a visual direction.

The work

Early planning material and identity references for an Aero Smart Living concept, with a focus on smart-home and home-services visual directions.

The approach

Explore positioning and identity together, considering how a service can communicate what it does before a visitor reads the details.

Project context

An early business concept explored through planning and third-party identity references.

  • Concept development
  • Brand research
  • Service positioning
Presentation & media workflowRenewed Vision mediaBring the right visual to the right moment.

The work

A presentation-media library organized around countdowns, foregrounds, backgrounds, images, audio, and community presentation assets.

The approach

Curate and organize media for live use, where timing, readability, and consistency matter as much as the individual asset.

Project context

Live-media preparation and curation using Renewed Vision tools and a mixed library of community and third-party assets.

  • ProPresenter
  • Media organization
  • Live presentation
  • Curation
Logo conceptsYouth identity explorationsExplore how a name becomes a recognizable visual idea.

The work

Youth-oriented identity studies, with sample concepts, layered Photoshop files, and an Illustrator vector file for Generación Escogida.

The approach

Work through variations in shape and typography, keeping the identity adaptable across screen and print.

Project context

Early identity concepts and variations from the Youth Logo Ideas collection.

  • Logo design
  • Illustrator
  • Photoshop
  • Identity studies
Bartending experienceLa DuniThe human side of a well-designed experience.

The work

Bartending experience at La Duni.

The approach

A hospitality background adds a practical perspective to designing experiences around people.

Project context

Professional hospitality experience, focused on bartending and customer service.

  • Hospitality
  • Customer service
  • People