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ESA · research and classification

NAICS Finder & peer benchmarks

Build more useful employer comparisons by connecting company research, industry classifications and reviewed peer groups.

01

A benchmark starts with the comparison group

The work connected an industry lookup tool with company research and peer selection. Classification revisions and competitor lists explain why the comparison group mattered before a chart was drawn.

02

Carry context into the data model

NAICS descriptions and codes were standardized for downstream use in Smartsheet and Power BI. Multiple industries and ambiguous company profiles remain research questions rather than automatic ground truth.

Scope & evidence

The recovered lookup application and baseline files demonstrate the workflow. Inferred industry assignments require review; the archive is not an independent certification of every code.

SourcesDropbox / ChatGPT · NAICS Finder · Abacus archive · NAICS Baselines
Dropbox / ChatGPT · NAICS Finder
Recovered lookup application in the Lockton coding archive.
Abacus archive · NAICS Baselines
Classification revisions, mappings and peer-company research.
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